Sales force Marketing cloud

Course Overview:

The Salesforce marketing cloud online course helps the students to learn all the contents related to the course in a manner which turn them into professionals. The certain things which the training course focus on is that all the contents of the course are covered in the training. The training should enable them to seek good jobs in good companies. The projects which are included in the training course is also a part of the objectives which are to be focused on. The course helps the students to learn the technical skills as well as other related skills.

Course Content:

Introduction

Email Marketing Best Practices

♦ Identify the elements that make an email message effective or ineffective.

♦ Describe global legal compliance guidelines.

♦ Identify ways to improve deliverability.

♦ Explain acquisition methods to allow potential subscribers to opt-in.

♦ Identify best practices for interacting with potential and active subscribers.

Email Message Design

♦ Describe email design best practices.

♦ Explain how to create an email using Responsive Design in the email application.

♦ Explain A/B testing best practices to test different email elements to drive results.

♦ Describe the available tools to prepare and send an email.

♦ Explain how approvals work in the Email application.

 Content Creation And Delivery

♦ Explain various ways to customize email messages.

♦ Given a scenario, identify the optimal ways to customize an email message.

♦ Describe the available tools to construct email messages.

♦ Explain the differences between the Send Flow and the User-Initiated Send Definition.

♦ Given a scenario, identify the appropriate send method.

♦ Describe various send capabilities in the Email application.

♦ Describe how Send Classifications, Delivery Profiles, and Sender Profiles are used.

Marketing Automation

♦ Given a scenario, explain which automation tool to use.

♦ Describe the capabilities of Automation Studio.

Subscriber And Data Management

♦ Compare and contrast Lists and Data Extensions and describe when to use them.

♦ Describe profile attributes, including Preview Profile Center.

♦ Given a scenario, describe the relationship between Subscriber Key, Primary

♦ Key, Send Relationship, and All Subscribers.

♦ Given a scenario, describe the ramifications of various settings when creating a Data Extension.

♦ Describe what happens when one unsubscribes from Lists vs. Data Extensions.

♦ Explain how unsubscribe works in each Marketing Cloud Edition.

♦ Describe the differences between a global unsubscribe and a master unsubscribe.

♦ Identify the ways to import, including Import Wizard, API, and Import Activity.

♦ Given a scenario, explain the optimal way to import data using the user interface vs. using the API.

♦ Given a scenario, explain when to use tools to segment data.

♦ Describe how to refresh segments manually vs. using automation.

♦ Describe how to use behavioral data to segment data.

♦ Explain how data relationships work and their use cases.

♦ Explain sharing data across business units.

Tracking And Reporting

♦ Explain email analytics terminology.

♦ Analyze individual email performance.

♦ Given a scenario, describe the reporting functionality and capabilities.

External Email Integrations

♦ Identify where to find information or help on APIs and Marketing Cloud Connect.

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