Advanced Digital Marketing

Course Overview:

Advanced Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising. On completion of this course, you will be able to develop and execute a solid digital marketing strategy.

Course Content

BASICS DIGITAL MARKETING  

♦ Introduction To Online Digital Marketing
♦ Importance Of Digital Marketing
♦ How did Internet Marketing work?
♦ Traditional Vs. Digital Marketing
♦ Types of Digital Marketing
♦ Increasing Visibility
♦Visitors’Engagement                                                                                        

ANALYSIS AND KEYWORD RESEARCH 

♦ Market Research
♦ Keyword Research And Analysis
♦ Types Of Keywords
♦ Tools Used For Keyword Research
♦ Localized Keyword Research
♦ Competitor Website Keyword Analysis
♦ Choosing Right Keywords To The Project

SEARCH ENGINE OPTIMIZATION (SEO) 

♦ Introduction To Search Engine Optimization
♦ How Did Search Engine work?
♦ SEO Fundamentals & Concepts
♦ Understanding The SERP
♦ Google Processing
♦ Indexing
♦ Crawling

ON PAGE OPTIMIZATION  

♦ Domain Selection
♦ Hosting Selection
♦ Meta Data Optimization
♦ URL Optimization
♦ Internal Linking
♦ 301 Redirection
♦ 404 Error Pages
♦ Canonical Implementation
♦ H1, H2, H3 Tags Optimization
♦ Image Optimization
♦ Landing Page Optimization
♦ No-Follow And Do-Follow
♦ Creating XML Sitemap
♦ Robot.txt 

OFF PAGE OPTIMIZATION  

♦ Link Building Tips & Techniques
♦ Difference Between White Hat And Black Hat SEO
♦ Alexa Rank, Domain
♦ Link Acquisition Techniques
♦ Directory Submission
♦ Social Bookmarking Submission
♦ Search Engine Submission
♦ Web 2.0 Submission
♦ Article Submission
♦ Image Submission
♦ Video Submission
♦ Forum Submission
♦ PPT Submission
♦ PDF Submission
♦ Classified Submission
♦ Business Listing
♦Blog Commenting
♦ Citations
♦ Profile link creations
♦ Infographics Submission 

SEO UPDATES AND ANALYSIS   

♦ Google Panda,
♦ Penguin,
♦ Humming Bird Algorithm
♦ Google Penalties
♦ SEO Tools For Website Analysis And Optimization
♦ Competitor Website Analysis And Backlinks Building
♦ Backlinks Tracking, Monitoring, And Reporting

LOCAL BUSINESS & GOOGLE MAPPING 

♦ Creating Local Listing In Search Engine
♦ Google Places Setup (Including Images, Videos, Map Etc)
♦ Search Engine Visibility Reports
♦ Verification Of Listing
♦ Google Reviews 

GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)    

♦ Google Adwords 
♦ Introduction To Online Advertising And Adwords
♦ Adwords Account And Campaign Basics
♦ Adwords Targeting And Placement
♦ Adwords Bidding And Budgeting
♦ Adwords Tools
♦ Opportunities
♦ Optimizing Performance
♦ Ads Type
♦ Bidding Strategies
♦ Search Network
♦ Display Network
♦ Shopping Ads
♦ Video Ads
♦ Universal App Ads
♦ Tracking Script
♦ Remarketing
♦ Performance Monitoring 
♦ Reports 

SOCIAL MEDIA OPTIMIZATION (SMO)   

♦ Social Media Optimization
♦ Introduction To Social Media Networks
♦ Types Of Social Media Websites
♦ Social Media Optimization Concepts
♦ Facebook, Google+, LinkedIn,
♦ YouTube, Pinterest,
♦ Hashtags
♦ Image Optimization 

SOCIAL MEDIA MARKETING (SMM) 

♦ Facebook Optimization
♦ Fan Page Vs Profile Vs Group
♦ Creating Facebook Page For Business
♦ Increasing Fans And Doing Marketing
♦ Facebook Analytics
♦ Facebook Advertising And Its Types In Detail
♦ Creating Advertising Campaigns,
♦ Payment Modes
♦ Introduction To Twitter
♦ Creating Strong Profiles On Twitter
♦ Followers, ReTweets, Clicks,
♦ Conversions, HashTags
♦ LinkedIn Optimization
♦ What Is LinkedIn?
♦ Individual Profile Vs. Company Profile
♦ Branding On LinkedIn
♦ Marketing On LinkedIn Groups
♦ Google Plus
♦ Tools & Techniques
♦ Google + Groups
♦ Google Plus For Businesses 

GOOGLE WEB ANALYTICS  

♦ Getting Started With Google Analytics
♦ Navigating Google Analytics
♦ Real-Time Monitoring
♦ Audience
♦ Acquisition
♦ Traffic Sources
♦ Behavior
♦ Content
♦ Visitors
♦ Live Data
♦ Demographics 

WEBMASTER TOOLS  

♦ Adding site and verification
♦ Setting Geo-target location
♦ Search queries analysis
♦ Filtering search queries
♦ External Links report
♦ Crawls stats and Errors
♦ Sitemaps
♦ Robots.txt and Links Removal
♦ HTML Suggestion 

CREATING A NEW SIMPLE WEBSITE    

♦ Creating A Simple Website For Your Business