Introduction to Cloud Computing

1. Introduction 
2. Advantages & Disadvantages
3. Cloud Services
      a. SAAS
      b. PAAS
      c. IAAS
4. Types Of Cloud
      a. Public Cloud
      b. Private Cloud
      c. Hybrid Cloud
5. Architecture Of Cloud Computing
6. Key characteristics of cloud computing
7. Comparisons with other computing techniques

Course content:

1. Email Studio
2. Contact builder
3. Content builder
4. Mobile & Analytics Studio
5. Automation studio
6. Web studio
7. Journey Builder
8. Marketing cloud connect
9. AMPScript
10. API

1. Email Studio
Administration

• Subscribers
• Lists
• All Subscribers List
• Exclusion List
• Publication Lists
• Suppression Lists
• Data Extensions
• Create & Send an Email –Live Example
• Classic Content
• Types of Sends
• Send Logging
• A/B Testing
• Tracking
• Triggered Sends
• Overview
• Use-case and examples

2. Contact builder
Data Extensions

• All Contacts
• Data Sources
• Imports
• Data Designer

1. Contact Deletion

• Best Practices

3. Content builder

• Email

• Templates

• Content Blocks

• Code Snippet
• Best Practice

4.Mobile & Analytics Studio

• Mobile Connect
• Overview
• Administration
• Import & Manage Contacts
• Messages
• Mobile Push
• Overview
• Notifications
• Analytics Builder
• Reports
• StandardReports
• Discover

5. Automation studio
Overview

• Create and Schedule an Automation
• Automation Studio Activities
• SQL Query Activity
• SQL Queries – examples
• Data Views& its usage
• Send Email Activity
• Import File Activity
• File Transfer Activity
• Script Activity
• Data Extract Activity
• Wait Activity

6. Web studio

• Landing Pages
• Smart Capture Form
• Examples and use-cases
• Microsites
• Code resource

7. Journey Builder

• Journey Creation – Live Example
• Journey Templates
• Journey Entry Sources
• Data Extension
• Audience
• Salesforce Data Events
• Events
• Journey Canvas Activities
• Wait Activity
• Send Email Activity

8. Marketing cloud connect

• Installation steps
• Use Cases
• Email sends
• Journey Builder Integration
• Journey Builder Salesforce Entry sources
• Journey Builder Sales & Service cloud activities
• Synchronized Data Sources
• Real Time scenarios and errors
• Troubleshooting
• Capture API logs
• Capture Salesforce Logs
• Best Practices

9. AMPScript

• Live examples
• Real time Use cases
• How to use Ampscript in Emails
• How to use Ampscript in SMS & Push Messages
• How to use Ampscript in Cloud Pages
• Commonly used functions

10. API

• SOAP API
• Overview
• WSDL and Endpoints
• Live examples using SOAP UI tool
• Real time Use cases
• REST API
• Overview
• API App creation
• API endpoints
• Live examples using POSTMAN tool
• Real time Use cases