SEO

Course Overview:

SEO is the process of increasing your site position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website

Course Content:

BASICS DIGITAL MARKETING

♦ Introduction To Online Digital Marketing

♦ Importance Of Digital Marketing

♦ How does Internet Marketing work?

♦ Traditional Vs. Digital Marketing

♦ Significance Of Online Marketing In Real World

♦ Increasing Visibility

♦ Visitors’ Engagement

♦ Bringing Targeted Traffic

♦ Lead Generation

♦ Converting Leads

♦ Performance Evaluation

ANALYSIS AND KEYWORD RESEARCH

♦ Market Research

♦ Keyword Research And Analysis

♦ Types Of Keywords

♦ Tools Used For Keyword Research

♦ Localized Keyword Research

♦ Competitor Website Analysis

♦ Choosing Right Keywords To The Project

SEARCH ENGINE OPTIMIZATION (SEO)

♦ Introduction To Search Engine Optimization

♦ How Search Engine Works?

♦ SEO Fundamentals & Concepts

♦ Understanding The SERP

♦ Google Processing

ON PAGE OPTIMIZATION

♦ Domain Selection

♦ Hosting Selection

♦ Meta Data Optimization

♦ URL Optimization

♦ Internal Linking

♦ 301 Redirection

♦ 404 Error Pages

♦ Canonical Implementation

♦ H1, H2, H3 Tags Optimization

♦ Image Optimization

♦ Optimize SEO Content

♦ Check For Copy scape Content

♦ Landing Page Optimization

♦ No-Follow And Do-Follow

♦ Indexing And Caching

♦ Creating Xml Sitemap

♦ Creating Robot.Txt

♦ SEO Tools And Online Software

OFF PAGE OPTIMIZATION

♦ Link Building Tips & Techniques

♦ Difference Between White Hat And Black Hat SEO

♦ Alexa Rank, Domain

♦ Authority, Backlinks

♦ Do’s & Don’ts In Link Building

♦ Link Acquisition Techniques

♦ Directory Submission

♦ Social Bookmarking Submission

♦ Search Engine Submission

♦ Web 2.0 Submission

♦ Article Submission

♦ Press Release Submission

♦ Forum Submission

♦ PPT Submission

♦ PDF Submission

♦ Classified Submission

♦ Business Listing

♦ Blog Commenting

SEO UPDATES AND ANALYSIS

♦ Google Panda, Penguin, Humming Bird Algorithm

♦ How To Recover Your Website From Google Penalties

♦ Webmaster And Analytics Tools

♦ Competitor Website Analysis And Backlinks Building

♦ SEO Tools For Website Analysis And Optimization

♦ Backlinks Tracking, Monitoring And Reporting

LOCAL BUSINESS & LISTING

♦ Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
♦ Right To Your Business

♦ Creating Local Listing In Search Engine

♦ Google Places Setup (Including Images, Videos, Map Etc)

♦ Placing Web Site On First Page Of Google Search

♦ Lean To Make Free Online Business Profile Page

♦ How To Make Monthly Basis Search Engine Visibility Reports

♦ Verification On Listing , Google Reviews

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